Faster pages, measured on real devices, without stripping out what makes your site good.
A slow website loses visitors before they read a word, and Google uses page experience signals, including Core Web Vitals, in ranking. We find what is actually slowing your pages down and fix it on whatever platform you use, including mobile performance, which is where most sites struggle.
What’s Included
- Lab and real-user measurement of LCP, INP and CLS
- Image compression, modern formats and correct sizing
- Font loading and render-blocking CSS fixes
- Script audits: removing, deferring or replacing heavy tags
- Caching, compression and hosting review
- Mobile layout and tap-target fixes
Core Web Vitals in Plain Terms
- LCP (Largest Contentful Paint): how long until the main content, usually the hero image or headline, appears. Google’s “good” threshold is 2.5 seconds or less.
- INP (Interaction to Next Paint): how quickly the page responds when someone taps or clicks. Good is 200 milliseconds or less.
- CLS (Cumulative Layout Shift): how much the page jumps around while loading. Good is 0.1 or less.
What Usually Slows Sites Down
- Oversized images and background videos
- Too many plugins or apps adding scripts to every page
- Chat widgets, trackers and tag managers loading before content
- Several font families and weights
- Slow or overloaded hosting
- Layouts that shift when images and ads load
How We Work
1. Measure
We test key pages in lab tools and, where available, use real-user data from Google Search Console and the Chrome UX Report, which reflects what your actual visitors experience.
2. Find the causes
We trace each slow metric to specific files, scripts or layout issues, then rank fixes by impact and effort.
3. Fix and verify
We make the changes, retest and document before-and-after results. Lab scores are a guide; real-user data is the goal.
Speed Without Sacrificing Quality
We do not chase a perfect Lighthouse score by removing the things that make your site effective. Video, animation and tracking can stay if they earn their place; we just load them smarter.
Mobile Optimization
Most visitors arrive on phones, often on slower connections. Along with speed, we fix tap targets that are too small, text that needs zooming, and forms that are painful on mobile. Speed is one part of broader website optimization, which also covers UX, accessibility and conversion.
Frequently Asked Questions
Will a faster site rank higher?
Speed is one of many ranking signals, so it rarely changes rankings on its own. It does reduce bounces and improve conversions, which is reason enough to fix it.
Can you speed up a Shopify or Wix site?
Yes, within each platform’s limits. Removing unused apps, optimizing media and trimming scripts usually helps the most.
How long does speed optimization take?
Most projects take one to three weeks, depending on the platform and number of templates.