Help shoppers find your products before they find a competitor’s.
Stores have SEO problems ordinary websites do not: thousands of near-identical product pages, filters that create endless URLs, and manufacturer descriptions copied across the web. Ecommerce SEO fixes those problems and builds category and product pages that match how people shop.
What’s Included
- Keyword research for categories and products
- Collection and category page content and structure
- Product page optimization and unique descriptions
- Duplicate URL, variant and filter cleanup
- Product and breadcrumb structured data
- Store speed and Core Web Vitals improvements
Where Store Traffic Comes From
For most stores, category and collection pages bring in more search traffic than individual products, because they match broader searches like “women’s running shoes”. We give those pages a clear focus, helpful introductory content and logical links to subcategories and products.
Common Ecommerce SEO Problems We Fix
- Filtered and sorted URLs creating thousands of thin, duplicate pages
- Products available under several URLs (Shopify’s collection paths are a common case)
- Copied manufacturer descriptions
- Out-of-stock and discontinued products handled with 404s instead of redirects or alternatives
- Missing or invalid Product structured data
- Slow product pages caused by apps, scripts and large images
Platform-Specific Work
Shopify: we work within its fixed URL structure, clean up app-injected code, and set canonical and internal links correctly. WooCommerce: we control attribute and tag archives, pagination and plugin overlap. Custom stores: we build SEO into the templates directly. See Shopify development and WordPress development.
Structured Data, Done Honestly
Product markup can show price, availability and ratings in search results. We only mark up information that is visible on the page and true, and ratings only come from genuine customer reviews.
Category Pages That Rank and Sell
A strong category page has a short, useful introduction above the products that explains what is in the range and how to choose, filters that help shoppers narrow down without creating indexable duplicates, and links to related categories and buying guides. Longer guidance, such as sizing or comparisons, can sit below the product grid where it helps without pushing products down.
Product Pages
- Titles that use the words shoppers search, including brand, model and key attribute
- Original descriptions that answer the questions customers ask before buying
- Clear photos with descriptive file names and alt text
- Visible shipping, returns and stock information
- Variants handled on one URL where possible, with canonical tags where not
- Related products and categories linked for both shoppers and crawlers
How We Work
1. Audit the store
We crawl the store, review index coverage in Search Console and identify duplicate, thin and orphaned pages.
2. Prioritize by revenue
We start with the categories and products that sell best or have the most search demand, so effort goes where it pays.
3. Fix, write and measure
We make technical fixes, improve templates and write content, then track impressions, clicks and revenue from organic search in your analytics.
Frequently Asked Questions
Does Shopify handle SEO automatically?
It covers basics like sitemaps and canonical tags, but stores still need content, structure and duplicate URL fixes.
Should I write unique descriptions for every product?
Prioritize your best sellers and categories first. Unique descriptions help most where you compete with other retailers selling the same item.
How long does ecommerce SEO take?
Technical fixes can help within weeks; category and content work usually builds over three to six months.